June 15, 2009

New English Term: Greenwash

A new hybrid (also known as a "portmanteau") word has recently appeared on dictionary.com: Greenwash! Keep yourself and your English conversation students up to date with the latest terminology! Follow the link below for more information about the origins of "greenwash."

Earthly Happenings: Are You Tired of "Greenwash"?

Greenwash--A combination of the words "green" and "whitewash". The dissemination of misleading information by an organization to conceal its abuse of the environment in order to present a positive public image. It is a term used to describe the practice of companies deceptively marketing their products and policies as environmentally friendly.

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